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Privacy Policy
Last updated: June 30, 2026
This Privacy Policy describes how BLADI meubelstoffen (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from bladi.shop (the “Site”) or otherwise communicate with us about the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “you(w)” refer to you as a user of the Services, whether you are a customer, website visitor, or other individual from whom we have collected information under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use depends on your interactions with us.
In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal data we collect
The type of personal information we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term “personal information,” we mean information that identifies, relates to, or describes you or that can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information that you provide to us directly through our Services may include:
- Contact details including your name, address, telephone number and email address.
- Order details including your name, billing address, shipping address, payment confirmation, email address and telephone number.
- Account information including your username, password, security questions and other information used for account security.
- Customer support information including the information you choose to include in communications with us, such as when you send a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You can choose not to provide this information, but if you do you may not be able to use or access these features.
Information we collect about your usage
We may also automatically collect certain information about your interactions with the Services ("Usage Data'). We may use cookies, pixels and similar technologies for this purpose ("Cookies'). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information about your interactions with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment, fulfill your orders and provide the products or services you request, so that we can fulfill the contract we have with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software developer kits, third party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third party websites and links.
How we use your personal data
- Delivery of products and services. We use your personal information to provide you with the Services pursuant to the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We can also improve your shopping experience by allowing Shopify to match your account with other Shopify services you might want to use. In this case, Shopify processes your data as set out in the Privacy Policy and the Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and to provide you with advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in the sale of our products, according to Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account login information secure. We strongly recommend that you do not share your username, password and other access data with anyone else. If you believe your account has been hacked, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
- Communication and service improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to communicate with you, provide you with effective services and maintain our business relationship with you according to Art. 6 (1) (f) GDPR .
Cookies
Like many other websites, we use cookies on our Site. Specific information about the cookies we use in connection with supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and our Services (including to remember your actions and preferences), to perform analytics and better understand user interactions with the Services (in our legitimate interests to operate, improve and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can set your browser in the browser settings to delete or refuse cookies. Please note that deleting or blocking cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to not function properly or to become unavailable. In addition, blocking Cookies may not completely prevent the way we share information with third parties, such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes and other reasons covered by this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (for example, IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and show advertisements to you. Our business and marketing partners will use your information in accordance with their own privacy statements.
- When you instruct us, request us or otherwise give us permission to pass on certain data to third parties, for example to deliver products to you or through your use of social media widgets or login integrations, with your permission.
- With our affiliates or otherwise within our group of companies, in our legitimate interests to run a successful business.
- In connection with a corporate transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We make public the following categories of personal data and sensitive personal data about users for the purposes set out above in "How we collect and use your personal information" and "How We Disclose Personal Information":
| Category | Categories of recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
We have “sold” and “shared” (as those terms are defined in applicable law) personal information for the purpose of conducting advertising and marketing activities in the last 12 months as follows.
| Categories of personal data | Categories of recipients |
|---|---|
| Identification data such as name, email address and telephone number | Business and marketing partners |
| Commercial information such as data about purchased products or services | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third party websites and links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or operated by us, it is important that you read their privacy and security policies and other terms. We do not warrant and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information contained on such sites. Information you provide in public or semi-public locations, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or any third party. The inclusion of such links on our Site does not imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
Children's data
The Services are not intended for use by children and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not actually “share” or “sell” (as those terms are defined in applicable law) personal information of persons under the age of 16.
Security and retention of your data
Please note that no security measure is perfect or impenetrable and we cannot guarantee 'perfect security'. In addition, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on several factors, such as whether we need the information to service your account, provide the Services, comply with legal obligations, resolve disputes, or comply with other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in certain cases we may deny your request to the extent permitted by law.
- Right to access/know: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
- Right to delete: You may have the right to request that we delete the personal data we hold about you.
- Right to correction: You may have the right to request that we correct inaccurate personal data we hold about you.
- Right to portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
- Restriction of processing: You may have the right to ask us to stop or restrict the processing of personal data.
- Withdrawal of consent: Where we need your consent to process your personal data, you may have the right to withdraw this consent.
- Occupation: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our rejection.
- Manage communication preferences: We may send you promotional emails, and you can unsubscribe from receiving them at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have placed.
You can exercise any of these rights where indicated on our Site or by contacting us using the contact details below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information about you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting any such request from an authorized representative, we will require the authorized representative to provide evidence of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have any complaints about the way we process your personal data, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below, or to complain to your local data protection authority. For the EEA you will find here a list of the responsible data protection supervisory authorities.
International users
Please note that we may transfer, store and process your personal data outside the country in which you reside. Your personal data is also processed by staff and external service providers and partners in these countries.
If we transfer your personal data outside Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, as relevant, unless the data is transferred to a country determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please call or email us at info@bladi.shop or contact us at BLADI, Boomsesteenweg 947C, 2610 Antwerpen, Belgium.
For the purposes of applicable data protection law and unless otherwise explicitly stated, we are the controller of your personal data.
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